CarterLabsStart a projectCarter Labs / Growth Lab / Campaign Concepts
Campaign Concepts
Give the launch one unforgettable idea.
A focused creative concept that connects key art, messaging and every campaign touchpoint around one recognizable story.
Start this projectWhat is included
A complete service.
Built around your brand.
Key art direction
Launch message
Digital assets
Physical touchpoints
Rollout direction
Original service showcase
New work created
for this capability.
Music & Immersive Art
Afterlight Festival
A night-sky campaign that turns the moment after sunset into the festival’s central image, message and experience.
Project insights
- The eclipse-inspired key art creates instant recognition
- Tickets, wristbands, mobile ads and outdoor displays share one visual world
- The phrase “Music + Art After Dark” explains the experience in a single line
Afterlight Festival is an original Carter Labs concept created specifically to demonstrate campaign concepts capabilities. It is not presented as paid client work.
Ready to build yours?